Scott Fish promotes search engine marketing services through his FishSEO.com, he manages several large international websites and promotes many of these sites in over 10 languages. His experience is centered around building buzz and promoting a strong brand online while integrating off-line marketing strategies. Local and international clients value his expertise in the growing internationalized business environment. Mobile marketing is a growing interest for many of Scott’s clients and strategizing how to take advantage of the growing mobile market is one of Scott’s specialties.

Now a search marketing consultant for SEOmoz, Rebecca has spent the last year building a presence in the SEO blogosphere and conference circuit. Although she is still constantly learning new SEO techniques, she has quickly become well-versed in link building, keyword research, generating link bait, and performing site reviews. Rebecca believes that anyone with a desire and passion to learn can grasp SEO and pick up on it quickly.

As Manager of Client Services, Stacy Morgan heads up the account team focused on managing large direct and agency accounts. Her team manages the company’s strategic accounts with responsibilities such as implementation account optimization, and growth of revenue. Morgan’s knowledge spans the search industry ranging from bid management to analytics to click validity.

Looksmart - developed an extensive ad network. 450 million queries per day. 180+ targeted sites in 13 categories. Auction-based platform. Will launch contextual targeting in 2007. Focused on quality in their ad network.

David Roth is the Director of Search Engine Marketing for Yahoo!. He joined the company in 2006 and is responsible for guiding the SEM strategy across all of Yahoo! properties, including overseeing SEM programs, establishing internal best practices and streamlining reporting standards.

Strategy - Close the gap in Search Monetization, new auction model. Better user / advertiser experience. Panama caused CTR to rise rapidly. More people clicked on sponsored results relative to natural results. Yahoo enhanced customer service, phased transition to the new model. Local search offering, mobile search.

As SEM Channel Manager, Eric is responsible for leading Google’s SEM strategy across vertical and regional sales teams in North America. Eric also works closely with Google’s product and management teams to ensure alignment with the SEM community.

Google is more than search - Search is more than search. Breaks down Google Search Results Page (Natural, Paid, Onebox, Desktop) + even more search options. Onebox will show video results.

Stoney deGeyter is CEO of, and leads a spectacular team of seasoned marketing experts at, Pole Position Marketing. In business since 1998, Stoney has built a successful search marketing business by fusing the brightest minds with a penchant for personal and business integrity. Stoney is the driving force behind Pole Position Marketing’s desire to make his client’s businesses more successful than his own. He strives to ensure that the Pole Position Marketing team works cohesively on each project that the end result meets and exceeds client expectations.

Matt McGee is SEO Manager at Marchex, a search and media company in Seattle, Washington. He’s guided successful SEO projects for clients of all sizes and budgets, with special emphasis on traffic acquisition via organic rankings. Matt is a speaker at the Search Engine Strategies conferences, and writes about online marketing at Small Business SEM. He’s a frequent contributor to several SEO/SEM forums, and is a moderator for the Small Business Ideas Forum.

Rand is the founder and CEO of SEOmoz, a search marketing consulting firm based in Seattle, WA. Rand’s best known for his work on the SEOmoz.org website, a resource that serves tens of thousands each month in the field of SEO/M.

John is currently the President of Feedia. Feedia is a Social Media consulting firm helping companies develop strategies in new media, leveraging podcasts, blogging, video and animation to create media in the web 2.0 landscape. Feedia helps its clients create compelling shows, buzz and business development opportunities. Distribution and consumption are key factor in this strategy and Feedia feels that RSS can extend the scope of your media as well as create audience growth.

A software, Internet and telecommunications industry veteran with more than 20 years of experience, Janet has held executive level marketing, sales and business development positions with a broad range of top technology companies including Apple, Enron, Now Software and Marqui. She was responsible for Marqui’s innovative “Paybloggers” campaign in 2005 that resulted in more than 200 pieces of press from Businessweek and Forbes to the San Jose Mercury News for the small software company. She is currently advising some of the top technology companies in the northwest including SnapNames, Chockstone, OpenMake Software and others on marketing in a Web 2.0 world.

Dan Harbison turned his long-standing love of professional sports into his current position overseeing the online marketing and branding initiatives for the Portland Trail Blazers. This includes the Official Site of the Portland Trail Blazers: trailblazers.com, the first social networking site launched by a professional sports team; IAmATrailBlazersFan.com, direct email marketing, and a myriad of Web 2.0 applications including blogs and podcasts.

Mr. Hay is the co-founder and CEO of Expansion Plus Inc, a leading Los Angeles-based Internet marketing and public relations firm. E+ offers full service organic search services including new media consulting, web site optimization, link building, online press releases, blogs, RSS feeds and Social Media campaigns.

RSS - Real Simple Syndication. Gets message out, creates backlinks, control content, deploy social media tools. Tweaking tags isn’t as important as it used to be. Syndication vs. links, improves site visibility, drives traffic, increases brand awareness. Yahoo get indexed quickly by adding feed to My Yahoo. Gives client example.

Pruitt joined iCrossing in 1999 as Chief Financial Officer and Director of Business Development. Currently, he builds and maintains relationships with top-level partners like Yahoo Search Marketing, Google AdWords, MSN, and Ask to keep our clients up-to-date on the latest changes in the search market. Before coming to iCrossing, Pruitt spent six years at Arthur Andersen in the Audit and Finance divisions. He has served two terms on the Search Engine Marketing Professional Organization (SEMPO), and is the current Vice President and Co-Chair of the Business Development Committee.

Naga Krothapalli is Manager of Media Analytics Services in Client Service Operations at Microsoft. He leads a team of Search Media Analysts involved in providing optimization recommendations and reports to search advertisers. He is also responsible for leading a global initiative in improving optimization and reporting best practices across Microsoft’s CSO.

1) For those who’ve never heard the term before (including me), what is “Media Analytics Services”?

In keeping with our Mission Statement:
To develop and enhance member businesses and employees
To inform and educate the Portland community on the benefits of SEM
We have decided to give away a couple of tickets to the March 7th Searchfest Event.

To enter to win, send an email to tix2007@semportland.com by 6pm Monday evening March 5th.

In the subject line, put SearchFest 2007 Giveaway and include your name and phone number.