Everett, thank you for allowing me the opportunity to do a guest post.

Fellow readers, imagine the following scenario:

You’re lounging on the couch with your favorite junk food when suddenly; you see this TV ad for a fitness video featuring lots of magnificently good-looking hardbodies. At that very moment, you have an epiphany and make a commitment to getting yourself into the same shape as those fitness models.

Planar Systems, a dynamic specialty display provider is looking to add a Channel Marketing Manager for its Home Theater Business Unit. The Channel Marketing Manager will understand the home theater market place and customer needs and work closely with the channel, sales force, product line and product marketing managers to define and deliver on propositions and channel requirements. This role will support the HTBU channel partners for Runco, Vidikron and Planar brands by providing existing MarCom tools and resources as well as creating custom pieces for the channel designed to engage the channel as a marketing partner for our brands. The Channel Marketing Manager is also responsible for marketing and communicating to the channel beyond day-to-day sales for all product life cycle phases. The person in this role will work in conjunction with the Marketing Manager, Sales Teams and Product Marketing to deliver on volume, product mix and margin goals.

Yesterday I attended the Internet Strategy forum in downtown Portland. The event was well run, the food was great, registration was smooth, and the speakers were all very informative.

After last year’s show, I was happy to see that the theme this year revolved around Web 2.0 and marketing, and it certainly could not have disappointed anyone in attendance.

After Executive Director Steve Gehlen’s opening remarks, Robert Scoble was up, and I think he was a little surprised at the technical savvy of the Portland audience.

The convergence of SEO and Domaining is very much underway. Seattle will host a tremendous domaining conference from August 13th thru 15th and SEMpdx can save $100 off the registration fee for 10 lucky registrants. Just enter SEMPDX101 as your “discount code” when you register. The total price for the conference will be $895 once the discount is applied.

More Information / Register Now

Position Objective:
The XOG Marketing Communications organization has a unique opening for a strong marketing communication professional who has a proven track record in leading technology based marketing. The ideal candidate will help the Xerox Office Group drive awareness, consideration and ultimately incremental revenue through Paid Search and established as well as emerging web-based marketing communication initiatives.

Read the full ad & apply online

“Search Engine Marketing knowledge is a very prized possession. Many people want to learn how to do search for themselves or for their company. However, they don´t know how to begin the educational process. I asked my fellow SEMpdx members how they would advise a new entrant into this field. ”

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