SEM Six Pack - Ben Lloyd - “Content Is King”

Ben is the president of Amplify Interactive, and here is his presentation

Brainstorming content: What do you do? Why? How? Ask your customers. Ask sales: Pain Points.

What closes the deal? Site search: What do your visitors want? Learn from the big guys (Expedia, Amazon & Reviews).

Blogs share too many content virtues to list…must be compelling.

User generated content.

New techniques: Universal Search (Images, Audio & Video), Timely content is found faster (Blogs & Feeds). Content is meaningful to your audience, improves conversation, integrated with site navigation, tied directly to offering.