articles


Online Genesis: Chapter 1 (And Part Of Chapter 2)

July 1st, 2009 by Todd Mintz

“I ain’t sayin’ I beat the devil, but I drank his beer for nothing…Then I stole his song.”  Kris Kristofferson

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Yahoo to “Optimize” My Paid Placement Accounts? No Way!

June 5th, 2008 by Tracy Chapman

After being alerted about a paragraph in Yahoo’s new Terms and Conditions by my colleague Kent Lewis, I was in disbelief at what I was reading. Surely it was some kind of mistake, or they had not worded their intentions very well.

I couldn’t imagine they would actually think it would be OK to edit their advertisers campaigns without their approval and then only make an “effort” to reverse the changes if advertisers noticed and requested a reversal in writing. But it is actually true.

Posted in Yahoo, articles | 3 Comments »

Search Engine Strategy New York as Experienced by SEMpdx President Kent Lewis

March 20th, 2008 by Kent Lewis

I just wrapped up 4 days of blog coverage for Search Marketing Standard at SES New York. You can read about the 16 sessions I attended online, and check my personal blog for additional color commentary. All-in-all, the event was good.

Since I first attended SES in Boston, I’ve noticed the event has changed along with the industry. For starters, the overall energy level has waned as the SES appeals to a more broad and corporate audience. Back in the early days, you could sense the nervous energy and appreciated the “insider information” now outlawed by legal departments.

Posted in Local, Resources, articles, events, social media | 1 Comment »

The Seattle SuperSonics Don’t Need SEM, They Need A #$#$%#$% Clue

February 29th, 2008 by Todd Mintz

Today, I saw a probably the most extraordinary juxtaposition of stories that I’ve can ever remember seeing.

This morning, I read Bill Simmons “Save Our Sonics” column which began:

In six years of writing for ESPN.com, this is the longest piece I’ve ever sent to my editors — nearly 15,000 words of anguished e-mails from Sonics fans around the country.

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Worst Search Engine Marketing Article Ever

December 31st, 2007 by Todd Mintz

If you’re looking for a good laugh, please read the worst search engine marketing article ever.

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Recruiting Job Candidates In Second Life

December 12th, 2007 by Todd Mintz

Lisa Peyton of “The Generator Group”, a Portland-Based Executive Search / Staffing company and strong SEMpdx supporter, sends me a link to a very interesting interview she did with a recruiter who uses the Second Life Platform to recruit job candidates. A fascinating idea and a great example of out-of-the box thinking.

Read the interview.

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My Ridiculous Correspondence With EzineArticles

September 25th, 2007 by Todd Mintz

I’m a fan of Ezinearticles.com. Really. Or, I used to be.

As Stoney deGeyter pointed out in an earlier article, their “editorial” controls have become real nitpicky…to the point where they are almost a bad joke.

Instead of preaching any more, I’m going to post my entire correspondence with them concerning the submission of my article “The Chattahoochee Hill Country Domain Rush“…a story that made the front page of Sphinn.

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