A few weeks ago, I was connected to Anna Song, an investigative reporter and anchorperson at KATU. She was looking for an expert in the dark arts of online reputation management.

With a decade or more of related experience, I fit the bill and we scheduled a visit to Anvil Media, Inc. Anna and her cameraman spent an hour or two with the Anvil team, asking questions and getting a better idea of what goes into the online reputation management process.

Lisa Peyton of “The Generator Group”, a Portland-Based Executive Search / Staffing company and strong SEMpdx supporter, sends me a link to a very interesting interview she did with a recruiter who uses the Second Life Platform to recruit job candidates. A fascinating idea and a great example of out-of-the box thinking.

Read the interview.

“The whole idea of guerrilla marketing is to transform cold prospects into consenting partners.” Jay Conrad Levinson

Levinson´s brilliant article makes analogies between sex and guerrilla marketing…here, I´ll focus on a couple examples where sex was blatantly used to market small businesses in atypical guerrilla fashion. Both examples offended people and ruffled feathers. Why was one a brilliant success and one a colossal failure?