I’m pretty sure that I first saw this video at a conference in Portland, and it was pretty impressive at getting the point across. At the end of the video, it only briefly gives credit to the creator, Michael Wesch - Assistant Professor of Cultural Anthropology at Kansas State University.

I just managed to stumble across it again, through a mention at Christian Mezeis blog, and it turns out that the video was available on You Tube where it has had over 4 million views already.

“The whole idea of guerrilla marketing is to transform cold prospects into consenting partners.” Jay Conrad Levinson

Levinson´s brilliant article makes analogies between sex and guerrilla marketing…here, I´ll focus on a couple examples where sex was blatantly used to market small businesses in atypical guerrilla fashion. Both examples offended people and ruffled feathers. Why was one a brilliant success and one a colossal failure?

In early May, Chicago commuters were greeted with the following billboard: