SEMpdx will be bringing a session to Online Marketing Summit Portland on 6/29 at Hotel Monaco. Our session title/description:

“SEMpdx Presents 6 Pack: 12 SEM Tips You Can’t Live Without”
A rapid fire session where you’ll walk away with AT LEAST 12 actionable search engine marketing tips. The session will cover everything from SEO & PR, on-page SEO, linking strategies, social media optimization tips, local SEO tips and more. The format will feature 6 presenters who are tasked with giving you two take-home tips while being limited to just a couple of slides and a couple of minutes each - there will be no fluff, just content… and lots of Q&A time with these SEM experts.

The Online Marketing Summit is an incredible opportunity to see some of the best and brightest search marketers present in an intimate conference setting. Aaron Kahlow has organized an awesome show for Portland and I’m glad he’s taken the time to answer some questions about the conference and about Internet Marketing in general.

1) Please give us your background and tell us what you do for a living.

Senior Manager, Paid Search Marketing wanted for a position with a leading consumer technology products company in downtown Seattle. This person will work with the Direct Marketing team responsible for marketing consumer products. The team manages the search and
affiliate marketing channels, as well as product launches and a number of
other direct to consumer marketing channels. This role is responsible for
the growth and success of a complex Search Engine Marketing (SEM) channel.
Search engine traffic from these programs drive a significant number of
sign-ups and revenue for our subscription services, making it a high
visibility channel with a significant impact on our revenue and profit.
Through industry expertise and the detailed management of a high volume of
terms, these channels have seen growth and innovation in recent years. We
are looking for somebody to lead these channels to even greater success in
the future.

See them here.

Thanks to Kent Schnepp for being our photographer.

Read More Here

“Oh cheeky cheeky
Oh naughty sneaky
You’re so perceptive
And I wonder how you knew.” 
…Brian Eno ‘Dead Finks Don’t Talk’

SEMpdx Board Member David Mihm will be speaking at SES New York beginning March 24th on the “Search On A Dime” panel. Get your tickets now!

1) Please give me your background and tell us what you do for a living.

Hopefully most people reading this blog have already met me…but if not, I am a web designer and a local search consultant based here in Portland.  Moved here from the Bay Area about a year ago & absolutely love it.

“I’m an insider, I been burned by the fire
And I’ve had to live with some hard promises
I’ve crawled through the briars–I’m an insider.”  Tom Petty

I have no problem stating publicly that I don’t feel that…’s prison sentence fits the crime committed (though I admit I don’t know all the facts and know that many other people I respect don’t agree with me).  What I find interesting is that in my mind, even though his transgressions had nothing to do with SEO, his incident brought up for me some very salient points that touch upon SEO client / contractor relationships.

Speaking on this panel are David Stoller – Business.com, John Andrews – Upper Left Placement, Kerry McClenahan – McBru, and Daniel Boberg – Yahoo!

Kerry McClenahan of McBru starts off the panel discussion with a real life example of marketing to IT buyers, a common B2B target audience for Search Marketing. She points out the opportunity to optimize PR materials and blogs for SEO. Be sure to integrate brand awareness goals into SEM strategy to drive B2B Search Marketing. Search Marketing needs to be a part of the overall marketing process.

I am now blogging about blogging, which means you are reading a blog about blogging. So let’s get to it:

Stoney deGeyter-Pole Position
A challenging aspect of SEM is optimizing the content for search engines and for your audience. Stoney gives us some sound advice for the most important part of your site- the content.