Are you going to the 2009 eMarketingSummit at Innotech? The eMarketingSummit kicks off tomorrow (Wednesday 4/22) and if you look at the agenda, you’ll see some pretty heavy involvement from SEMpdx.

• SEMpdx board member David Mihm will be doing a presentation @ 1pm on Wednesday “Local Search Marketing Strategies“
• Past SEMpdx President Kent Lewis served as this year’s eMarketingSummit chairperson, and he’s moderating a session @ 3:30 on Wednesday “Just the Tips Please - Implementing a Successful Online Strategy“

June 2 and 3rd, 2009 SMX Advanced is taking place in Seattle, and a few people from Portland are going to be taking Amtrak up, and leave the driving to them.

What’s a good place to meet on the train? Hey, I know, how about the lounge car?

As Ben LLoyd current President of SEMpdx puts it -

Dr. Don Schultz, Ph.D. from Northwestern University and Agora, Inc, will be presenting here in Portland in four hour session called MEdia Generations: Media Allocation in a Consumer-Controlled Marketplace.

Media planning is a dramatically different marketplace i.e. “push-pull”  - which has developed as a result of the current economic situation.

Paul is speaking today at SES New York. Recently, he was glad enough to answer some questions about Indeed, Jobs, Social Media & Search Marketing.

1)        Please give me your background and tell us what you do for a living .

I’m the CEO and co-founder of Indeed, a search engine for jobs .  My bio is here: http://www.searchenginestrategies.com/newyork/paul-forster.php   Indeed was founded by Rony Kahan and me in late 2004.   We previously founded a job board for financial professionals, so we’ve been in the online recruitment industry for a decade now.

Presenters for SearchFest 09 have all presented at the biggest shows in the industry, SES and SMX, which come with price tags upwards of $2000.  So the SearchFest price tag (tomorrow is the last day to get advanced pricing, $179 for members, $229 for Non-Members) is truly the best deal you’re going to find.

Learn about our SearchFest 09 Presenters:

Danny Sullivan
Editor-In-Chief of Search Engine Land

PPC Summit is the educational Search Marketing conference where you’ll learn how to turbo-charge your Search Marketing profits direct from the experts. Microsoft, Google and others lead hands-on workshops, panel discussions, training sessions, personal consulting—all designed to boost your results!

Attend this intensive, hands-on training and learn how to turn your Search Marketing into non-stop money-makers!

Read More.

“The room was humming harder
as the ceiling flew away
When we called out for another drink
the waiter brought a tray.” 
Procol Harum “A White Shade Of Pale”

A couple weeks ago, Jane Copland wrote a post at the SEOmoz blog about her frustrations surrounding her appearance on the Pubcon “5 Bloggers and a Microphone” session she appeared on.  While the point of her post was to voice to her readers the sorts of questions she would have like to be asked as a panelist, she made one “off the cuff” comment that I immediately picked up on…

Jessica Bowman: Selling To The C Suite.

By keeping SEO top of mind for everyone in the company

Getting C-Suite buy-in is easy. Numbers, Demeanor. The numbers speak for themselves. C-Suite will love the ROI and buy-in.

The problem: Everyone under the C-Suite. Middle management complains and the complaints get escalated, people get agitated.

Your search requests add to project man hours, are inconsistent with other goals, go against existing programming standards, weren’t technically feasible, added to the project time line and cost—typical objections.

John Lessnau: Link Buying not Link Building

Why buy links? You get the anchor text you want; you get on the page you want; you get the location on the page you want; you get the links that help you rank better.

Why people don’t buy links: Fear of Google, Don’t Understand it; Upfront cost; Hoping for a wave of natural links miracle; Takes time, salesmanship and effort.