I’m pretty sure that I first saw this video at a conference in Portland, and it was pretty impressive at getting the point across. At the end of the video, it only briefly gives credit to the creator, Michael Wesch - Assistant Professor of Cultural Anthropology at Kansas State University.

I just managed to stumble across it again, through a mention at Christian Mezeis blog, and it turns out that the video was available on You Tube where it has had over 4 million views already.

Entire Day 2 Agenda

All Speakers and Bios

This day seemed more devoted to “advertising”, and there seemed to be even more sessions that were just company showcases. Again, I’ve whittled it down to only what I felt most useful below, and I did not leave anyone out intentionally.

Session 1
Analyst Highlights and Results of Kelsey/comScore UGC Survey
Brian Jurutka, Senior Director, comScore
Moderator: Stephen T. Marshall, Director of Research and Senior Analyst
Brian Jurukta - Interesting stats…-

“The whole idea of guerrilla marketing is to transform cold prospects into consenting partners.” Jay Conrad Levinson

Levinson´s brilliant article makes analogies between sex and guerrilla marketing…here, I´ll focus on a couple examples where sex was blatantly used to market small businesses in atypical guerrilla fashion. Both examples offended people and ruffled feathers. Why was one a brilliant success and one a colossal failure?

In early May, Chicago commuters were greeted with the following billboard: