Dr. Don Schultz, Ph.D. from Northwestern University and Agora, Inc, will be presenting here in Portland in four hour session called MEdia Generations: Media Allocation in a Consumer-Controlled Marketplace.

Media planning is a dramatically different marketplace i.e. “push-pull”  - which has developed as a result of the current economic situation.

Presenters: Greg Hartnett Best of the Web, Mary Bowling seOverflow.com, & Matt McGee Small Business SEM

Local search became an emphasis in January 2008 and has increased in frequency since.

Greg: Local Link Development

#1 thing to be concerned with in local search (and search engines in general) is inbound links.  The best method for building a link development plan  is competitive analysis - viewing strategies of sites who rank higher.

I just wrapped up 4 days of blog coverage for Search Marketing Standard at SES New York. You can read about the 16 sessions I attended online, and check my personal blog for additional color commentary. All-in-all, the event was good.

Since I first attended SES in Boston, I’ve noticed the event has changed along with the industry. For starters, the overall energy level has waned as the SES appeals to a more broad and corporate audience. Back in the early days, you could sense the nervous energy and appreciated the “insider information” now outlawed by legal departments.

Entire Day 2 Agenda

All Speakers and Bios

This day seemed more devoted to “advertising”, and there seemed to be even more sessions that were just company showcases. Again, I’ve whittled it down to only what I felt most useful below, and I did not leave anyone out intentionally.

Session 1
Analyst Highlights and Results of Kelsey/comScore UGC Survey
Brian Jurutka, Senior Director, comScore
Moderator: Stephen T. Marshall, Director of Research and Senior Analyst
Brian Jurukta - Interesting stats…-

Yesterday I attended the Internet Strategy forum in downtown Portland. The event was well run, the food was great, registration was smooth, and the speakers were all very informative.

After last year’s show, I was happy to see that the theme this year revolved around Web 2.0 and marketing, and it certainly could not have disappointed anyone in attendance.

SEMpdx is on the Meetup.com as a “Portland Search Engine Optimization Group“. We’ve posted information about our July networking event here and we encourage everyone interested in Search Engine Optimization in the Portland area to “Meetup With SEMpdx“.