SEOmoz Website

Social Media Marketing vs. Viral Marketing. Creating profiles on Web 2.0 sites vs. Linkerati - Targeted Content, Building friends & relationships in blogoshphers vs. Digg etc. SMM can rule the SERPS, control the brank, get link love, show the community you are a participant, traffic, influence traditional media.

Top Social Media Sites:
You Tube
Wikipedia
Yahoo Answers
Yelp
Linked-In
Flickr
Craigslist (Best of)
Facebook
Amazon
Myspace
Technorati
Judy’s Book
Newsvine
Twitter
City Search
Wikihow

Scott Hendison of Search Commander, Inc is one of the founding board members of SEMpdx, and he was interviewed by Marketing Pilgrim’s Andy Beal while attending the SMX Advanced Seattle event last week. - Watch The Video Clip

“If there’s anything the Internet has shown, it’s that a lot of people have too much time on their hands. Todd Mintz, a Portland, Ore.-based Internet consultant, suspects iRazoo’s checks and balances won’t be enough to prevent efforts to move sites into the top spots mostly likely to be seen by users.

“There are very smart people out there who will figure out how to game it,” he said.

“Kent Lewis remembers the moment distinctly. He was at a conference on search engine marketing last May when he approached Danny Sullivan — the godfather of the industry — and asked him about attending a similar event in Portland. The reaction: Port-where?

“People assume Portland is small,” said Lewis, president of Anvil Media Inc. “We’re in the Northwest. We fish. It rains. We couldn’t possibly be industry leaders. They forget about Intel and Nike. They see this little town with one skyscraper.”

I just want to let everyone know that I, Todd Mintz, (along with Scott Hendison & a couple folks from Anvil Media) will be attending SMX Seattle on June 4 & 5. I’m reasonably sure that I’ll be 100% organic each day, so look for me there. I’ll post my updates on this blog for the people that aren’t able to make it.

SEMpdx is able to offer a free networking pass for people who can’t attend the full conference. It includes:


Click To Play

PORTLAND, Ore. (March, 8, 2007) Search Engine Marketing Professionals of Portland (SEMpdx) held SearchFest 07, the Northwest’s largest conference dedicated to search engine marketing (SEM). The full-day conference featured multiple learning tracks, workshops and expert panels to help businesses leverage SEM to increase awareness and revenue. The conference took place March 7, 2007 at the World Forestry Center in Portland, Oregon. This video is a small preview for the upcoming release of the session content video that is being produced. For more information on how you can obtain the full video, go to http://www.sempdx.org

Search engine marketing has been Stanford’s primary professional focus for the last several years with an emphasis on search engine optimization. Fascinated by SEO since 1995, he achieved high search engine position for his own sites, those of his employers, and for for clients. He has had articles published, lectured at universities, and presented in seminars.

As President of Anvil Media, Inc., Kent Lewis is responsible for managing operations, marketing and business development to achieve the company’s mission: to make every client a testimonial and case study. Lewis founded Anvil Media in 2000 to help clients increase visibility, leads and sales through their Web presence. Current Anvil Media clients include American Red Cross, Cardiac Science, CreditReport.com, InFocus, Kettle Foods, Oregon State University, PC World, Pearson, Planar, ReliableRemodeler.com, Thrifty Airport Parking and TransCore.

1) What is GTS Services and what is your role there?
GTS Services is primarily a software solutions company focused on the auto and flat glass industry. In short, their goal is to build profitability for each of their clients in the glass industry by offering business solutions that cut cost, increase margins, and make doing business easier.

Ben formed his own search engine marketing agency, Amplify-Interactive , where he helps clients like Tripwire, ProSchools, UBuildIt, Fios, Inc., Digimarc and others maximize their Internet investment. Ben has presented to groups both at national conferences like Search Engine Strategies, and at local area marketing groups and business seminars. Amplify-Interactive is a founding member and sponsor of SEMpdx.

Scott Fish promotes search engine marketing services through his FishSEO.com, he manages several large international websites and promotes many of these sites in over 10 languages. His experience is centered around building buzz and promoting a strong brand online while integrating off-line marketing strategies. Local and international clients value his expertise in the growing internationalized business environment. Mobile marketing is a growing interest for many of Scott’s clients and strategizing how to take advantage of the growing mobile market is one of Scott’s specialties.

Now a search marketing consultant for SEOmoz, Rebecca has spent the last year building a presence in the SEO blogosphere and conference circuit. Although she is still constantly learning new SEO techniques, she has quickly become well-versed in link building, keyword research, generating link bait, and performing site reviews. Rebecca believes that anyone with a desire and passion to learn can grasp SEO and pick up on it quickly.

As Manager of Client Services, Stacy Morgan heads up the account team focused on managing large direct and agency accounts. Her team manages the company’s strategic accounts with responsibilities such as implementation account optimization, and growth of revenue. Morgan’s knowledge spans the search industry ranging from bid management to analytics to click validity.

Looksmart - developed an extensive ad network. 450 million queries per day. 180+ targeted sites in 13 categories. Auction-based platform. Will launch contextual targeting in 2007. Focused on quality in their ad network.

David Roth is the Director of Search Engine Marketing for Yahoo!. He joined the company in 2006 and is responsible for guiding the SEM strategy across all of Yahoo! properties, including overseeing SEM programs, establishing internal best practices and streamlining reporting standards.

Strategy - Close the gap in Search Monetization, new auction model. Better user / advertiser experience. Panama caused CTR to rise rapidly. More people clicked on sponsored results relative to natural results. Yahoo enhanced customer service, phased transition to the new model. Local search offering, mobile search.

As SEM Channel Manager, Eric is responsible for leading Google’s SEM strategy across vertical and regional sales teams in North America. Eric also works closely with Google’s product and management teams to ensure alignment with the SEM community.

Google is more than search - Search is more than search. Breaks down Google Search Results Page (Natural, Paid, Onebox, Desktop) + even more search options. Onebox will show video results.

Stoney deGeyter is CEO of, and leads a spectacular team of seasoned marketing experts at, Pole Position Marketing. In business since 1998, Stoney has built a successful search marketing business by fusing the brightest minds with a penchant for personal and business integrity. Stoney is the driving force behind Pole Position Marketing’s desire to make his client’s businesses more successful than his own. He strives to ensure that the Pole Position Marketing team works cohesively on each project that the end result meets and exceeds client expectations.

Matt McGee is SEO Manager at Marchex, a search and media company in Seattle, Washington. He’s guided successful SEO projects for clients of all sizes and budgets, with special emphasis on traffic acquisition via organic rankings. Matt is a speaker at the Search Engine Strategies conferences, and writes about online marketing at Small Business SEM. He’s a frequent contributor to several SEO/SEM forums, and is a moderator for the Small Business Ideas Forum.

Rand is the founder and CEO of SEOmoz, a search marketing consulting firm based in Seattle, WA. Rand’s best known for his work on the SEOmoz.org website, a resource that serves tens of thousands each month in the field of SEO/M.

John is currently the President of Feedia. Feedia is a Social Media consulting firm helping companies develop strategies in new media, leveraging podcasts, blogging, video and animation to create media in the web 2.0 landscape. Feedia helps its clients create compelling shows, buzz and business development opportunities. Distribution and consumption are key factor in this strategy and Feedia feels that RSS can extend the scope of your media as well as create audience growth.

A software, Internet and telecommunications industry veteran with more than 20 years of experience, Janet has held executive level marketing, sales and business development positions with a broad range of top technology companies including Apple, Enron, Now Software and Marqui. She was responsible for Marqui’s innovative “Paybloggers” campaign in 2005 that resulted in more than 200 pieces of press from Businessweek and Forbes to the San Jose Mercury News for the small software company. She is currently advising some of the top technology companies in the northwest including SnapNames, Chockstone, OpenMake Software and others on marketing in a Web 2.0 world.