SMX Seattle: Penalty Box Summit: Aaswath Raman
June 9th, 2007 by
Todd Mintz
Spam is content / techniques generated only for search engines and not humans in an attempt to inflate ranking. Intent / targeting is key. Look for? Page level - doing things useless for end-users. Link-level: in & out links. Deceiving end-users. Spammy behavior accounted for in rankings - can result in delisting.
Posted in spam | No Comments »
