As a business owner, there are dozens of social networks that can benefit you, and they change all the time, along with the value of your participation.

Whether you’re Digging, Stumbling, or just Twittering around, understanding why you should participate can be a challenge in itself, but if you’re new to all this, and you’ve simply been hearing that “you have to get into Web 2.0″ then you can consider this a primer.

Several months ago, around the time that Mixx launched, I remember reading an article floating around on Sphinn entitled “The Importance of Being an Early Adopter.” The article focused on Twitter, describing the tangible benefits for social media marketers of building their brand in a smaller community, a brand that will gain significant importance as the sphere of that particular site grows larger and larger.

I’m pretty sure that I first saw this video at a conference in Portland, and it was pretty impressive at getting the point across. At the end of the video, it only briefly gives credit to the creator, Michael Wesch - Assistant Professor of Cultural Anthropology at Kansas State University.

I just managed to stumble across it again, through a mention at Christian Mezeis blog, and it turns out that the video was available on You Tube where it has had over 4 million views already.