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    SEMpdx Search Marketing Forum : Difference between SEO and PPC

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    Home Forums Search Specifics Difference between SEO and PPC

    Difference between SEO and PPC
    Page: 1
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    indieswal - Active Member

    9:28 am - November 18, 2008

    posts 15
    1

    I know this might be a little elementary, but what is the main difference between SEO and PPC? Do you consider PPC to be part of SEO?

    Scott Hendison - Moderator

    9:34 am - November 18, 2008

    posts 34
    2

    SEO = Search Engine Optimization, and is regarded as “organic” or free, search rankings.

    PPC = Pay Per Click - Sponsored clicks, so no, not a part of SEO.

    However, both are part of SEM, “Search Engine Marketing”

    indieswal - Active Member

    5:14 am - November 20, 2008

    posts 15
    3

    Hi Scott,

    Thanks for giving me a quick overview on that.

    I'm just wondering what do mean by “organic” ?

    Thanks!

    Scott Hendison - Moderator

    5:34 pm - November 20, 2008

    posts 34
    4

    Organic simply means not paid. The natural search rankings as opposed to PPC / Google Adwords
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