I keep on going back and forth on how I should divide our budget. I was wondering for the small businesses out there, how much do you set a side for monthly SEO budget? Do you divide that budget between SEO and PPC?
There's just no magic answer here, I'm sorry. Do be sure to use some funds towards PPC though, so you can get real impression counts, learning what people are actually looking for, as opposed t owhat your initial keyword researc htold you. The results are often quite eye opening.
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