SMX Seattle: Personalized Search: Danny Sullivan Introduction
June 9th, 2007 by 
Todd Mintz
Personalized Search - results are recorded based upon what’s deemed your personal preferences. Personalization influencers - Google personalized home page content, Google Bookmarks, Search History (clicks), Web History (Visits). Google only engine to be personalizing results. Yahoo, Ask. - harvesting the information. Google likely to be more agressive with personalization over time - reduces spam and delivers better results (potentially)
Posted in Google |
