SMX Seattle: SEM Meet SMM: Todd Malicoat

June 9th, 2007 by Todd Mintz

Todd’s blog

Social media for strategic linking. Benefits: control over anchor text, body copy , theme & lots of opportunity for links. Strategies - building reputation neighborhoods, building hubs with social media links, maximizes use of anchor text. Reputation management: signup to everything, text, get links, build neighborhoods, interlink within reason, vary anchor text & copy.

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