SMX Seattle: Penalty Box Summit: Aaswath Raman

June 9th, 2007 by Todd Mintz

Spam is content / techniques generated only for search engines and not humans in an attempt to inflate ranking. Intent / targeting is key. Look for? Page level - doing things useless for end-users. Link-level: in & out links. Deceiving end-users. Spammy behavior accounted for in rankings - can result in delisting.

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